Monthly Budget Planner
Don't know your numbers? Start here
AI estimate — actual CPM varies. Adjust based on your real account data.
Step 1 — Your Ads
CPMFrequencyReach
Step 2 — How often do you refresh your ads?
Refreshing means trying a new hook, swapping an image, changing your call-to-action, or running a new version of your ad — anything new that you want to test.
💡 The more often you refresh your ads, the faster you find out what actually works — and that means better results over time, whether you're trying to lower your cost per lead, reach more people, or just get more out of every dollar you spend.
How Much Reach Do You Actually Need?
Under 1,000 reach
Too Early — don't make any decisions yet
1,000 – 3,000 reach
Getting Somewhere — hints, not verdicts
3,000 – 5,000 reach
Now You're Talking — cautious decisions OK
5,000 – 10,000 reach
The Sweet Spot — make your call with confidence
10,000+ reach
Strong Data — scale it or cut it, you know enough
Based on this, you should budget
$0/month
This is your minimum testing budget for the month. Front-load each ad's spend in its first 7 days to collect data faster — then decide what to scale or cut.
With your budget, you can properly test
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Common Questions
Month or week?
Both work. If you have the budget, hit this minimum in 7 days — you'll get data faster and with less noise. If your budget is tight, let it run for the full month at the daily spend shown above. Either way, don't touch the ad until you hit the minimum.
How many ads should I test?
Start with one or two. Each ad needs its own minimum budget to produce trustworthy data — splitting your budget across too many ads means none of them get enough data to be meaningful. Two well-tested ads beat four half-tested ones every time.