Single Ad Calculator
Don't know your numbers? Start here
AI estimate — actual CPM varies. Adjust based on your real account data.
$
Cost per 1,000 impressions
#
Avg times each person sees your ad
👤
Unique people — defaults to 3,000
Reach Confidence Guide
How many people need to see your ad before you can trust the data? Here's the honest answer.
Under 1,000 reach
Too Early
You're basically flipping a coin. Don't make any decisions yet.
1,000 – 3,000 reach
Getting Somewhere
You can start to see patterns but it's still early. Take it as a hint, not a verdict.
3,000 – 5,000 reach
Now You're Talking
Your data is starting to mean something. You can make cautious decisions here.
5,000 – 10,000 reach
The Sweet Spot
You have enough people seeing your ad to know if it's actually working. Make your call with confidence.
10,000+ reach
Strong Data
If it's not working by now, it's not going to. If it is — scale it.
The minimum spend this calculator gives you is designed to get you to around 3,000 unique people seeing your ad. That's where the data starts to mean something. Below that, it's mostly noise.
Minimum Spend Required
Spend this over 7 days to get data you can actually trust
$0.00
Daily Spend
~$0/day
Monthly Budget
$0.00
On a tight budget? Spreading this over 30 days works too — you'll just get answers slower. Running more than one ad? Scroll down to plan your full monthly budget →
This is the minimum to spend on 1 ad before your data means anything. Launch it, don't touch it for at least 7 days, and once you've hit this number and 3,000+ reach — make exactly one decision: pause it, scale it, or change one thing.
Common Questions
Month or week?
Both work. If you have the budget, hit this minimum in 7 days — you'll get data faster and with less noise. If your budget is tight, let it run for the full month at the daily spend shown above. Either way, don't touch the ad until you hit the minimum.
Testing multiple ads?
Multiply your monthly budget by however many ads you're testing. If that number feels too high, run fewer ads — two well-tested ads beat four half-tested ones.
Monthly Budget Planner
Step 1 — Your Ads
CPMFrequencyReach
Step 2 — How often do you make new ads or switch things up?
This means trying a new hook, swapping an image, changing your CTA, or running a new variation — anything that resets what you're testing.
Based on this, you should budget
$0/month
This is your minimum testing budget for the month. Front-load each ad's spend in its first 7 days to collect data faster — then decide what to scale or cut.